This is a lesson plan provided by the National Library of Israel.
It is no surprise that in an era when women were expected to clean the home and stay in the kitchen, the advertisements would be gender stereotypical. What can we learn about gender stereotypes from an advertisement? Has there been significant change in recent years? Do advertisers portray women in the same way today? In this resource learners will analyze an Israeli advertisement from the 1940s and use it as a basis to create a timeline of how gender roles have changed since 1900. This resource also links the learners to the National Library of Israel collection of advertisements prepared for International Women’s Day and invites the learners to alter some of the ads to reflect gender equality.
The learner will:
be able to analyze an advertisement to record its subtle and less subtle messages, and to adapt a gender stereotypical ad and make it less gender biased
About the National Library and its educational materials:
The mission of the National Library of Israel is to provide a home for items of national, historic or cultural significance. Each of these primary sources serve as unique entry points into the collective memory of the people of Israel as well as the Jewish people worldwide. The education department at the library curates the collection of primary sources and uses them as windows into the past; to foster a deeper understanding of Jewish history, and to enable learners to personalize and connect to earlier events. |
When you click on the National Library of Israel resource link featured above, you will find the following educational building blocks for the creation of a lesson plan:
Computer, Student Handouts